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Welcome to MaxEli

New Revolution in Hair Colour

Get excited with us as we get ready to launch!



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Wow!! It really is about seeing is believing and today MAX ELI - Nevada we had 4 fantastic models to really test our limits with our revolutionary #maxbase+ shades that are changing our industry. And it's even greater when Hair by Johnny G shares with us the results... Gorgeous #beforeandafter photos. Are you ready to see this for yourself!! #maxeli #elicolour #5levels #believe #new #haircolour #weELI ... See MoreSee Less

What a unbelievable day of ELiCOLOUR. I've never seen anything like this in the world. I've been a colorist for over 25 years. The color we used today on the models was MaxBase+ with five levels of lift and you can use 10 to 40 volume and look at the 40 volume on here and see how the hair turned out soft, silky, shiny and in three times better condition from scalp to ends with one application of color. Yes, 40 volume right over existing color. Thank you Max/ELi for your blessing of just being you and showing us your unbelievable color line today. It's an honor to know you. Johnny G

5 days ago  ·  

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Welcome

Max Eli is an artist who expresses himself through his colour. His passion and proficiency has created a show-stopping hair colour that he calls ELI Colour Line. Welcome to his masterpiece.

We are almost ready to launch ELI Colour to the world.
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