Welcome to MaxEli

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Max Eli is an artist who expresses himself through his colour. His passion and proficiency has created a show-stopping hair colour that he calls ELI Colour Line. Welcome to his masterpiece.

To be a leader in our industry you must be willing to be different

  • 90 Exclusive custom blended shades
  • pH Controlled Cream
  • 120 ml / 4 oz tube – Shrinks inventory colour costs
  • Predictable 5 step formulation system
  • FlexPower mixing technology allows multiple mixing ratios
  • Maximum control of unwanted pigment
  • MaxBond technology
  • Revolutionary MaxBase+ Shades lift up to 5 levels
  • Superior grey coverage with every shade
  • True pure brown mixer
  • Multiple lightening systems
  • pH↓ Regulating activator
  • Alpha and numeric identification

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Regulate Your Ph

Lowers the pH of colour cream allowing every
tube of ELI Colour to become semi/demi.

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Lightning Systems

ELI Colour offers 3 very unique lightening systems that have been created to give the artist the maximum workability when bleaching the hair. Choose from the following:

  • MaxLift Powder (up to 8 levels of lift)
  • MaxLift Cream (ammonia free)
  • MaxLift Paste (free-hand painting on the hair)


Max Pro Protein Spray

Unique formulated Protein Spray for before and after use, which will enhance the ELI Colour service.

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MaxRelax “No Itch”

Enhance the comfort of your Eli Colour application with our soothing mousse agent

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Max Eli